AI & Marketing Glossary
Demystifying the jargon. Simple, clear definitions for the tools and strategies driving modern business growth.
A
A/B Split Testing
A method of comparing two versions of a webpage, email, or ad against each other to determine which one performs better in terms of conversion rate.
AI Employee
An automated digital assistant powered by artificial intelligence that handles repetitive tasks like answering FAQs, qualifying leads, and booking appointments 24/7 without human intervention.
Automation
The use of technology to perform repetitive marketing or business tasks with minimal human intervention, saving time and reducing errors.
C
CRM (Customer Relationship Management)
A software system used to manage all interactions and relationships with potential and current customers, helping businesses streamline processes, build relationships, and increase sales.
F
Funnel
A marketing concept that maps the customer journey from the first interaction with a brand to the ultimate goal of conversion or sale.
L
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed with a single focus or call to action (CTA).
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Lead Scoring
A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization, helping sales teams prioritize outreach.
Local SEO (Search Engine Optimization)
The process of optimizing a local business's online presence to increase visibility in local search results on Google and other search engines.
M
Marketing Automation
Software platforms and technologies designed to market on multiple channels online and automate repetitive tasks (like emails, social media, and other website actions).
Missed Call Text Back
An automated system that immediately sends a text message to a caller if their phone call goes unanswered, ensuring the lead isn't lost to a competitor.
O
Omnichannel Marketing
A multichannel sales approach that provides the customer with an integrated customer experience, whether they are shopping online from a desktop or mobile device, or by telephone.
P
Prompt
The text or instructions provided to an Artificial Intelligence model to guide its output or generate a specific response.
R
Reactivation Campaign
A targeted marketing effort (usually via email or SMS) designed to re-engage past customers or cold leads who haven't interacted with your business in a while.
ROI (Return on Investment)
A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.
S
SaaS (Software as a Service)
A software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet, typically on a subscription basis.
Sales Pipeline
A visual representation of sales prospects and where they are in the purchasing process, typically divided into stages like 'New Lead', 'Contacted', 'Qualified', and 'Closed'.
SWAS (Software With A Service)
A business model where software is provided along with dedicated support, setup, and management to ensure the client gets maximum results without having to learn the software themselves.
T
Token
The basic unit of data processed by an AI model. In language models, a token can be a word, part of a word, or a single character.
V
Voice AI Receptionist
An advanced conversational AI system that can answer inbound phone calls, understand natural language, answer questions, and route calls or book appointments just like a human receptionist.
W
WebChat Widget
A small interactive interface on a website that allows visitors to communicate directly with the business, often powered initially by an AI bot before routing to a human.
Workflow
A sequence of automated steps or processes that move a task from initiation to completion, such as a lead follow-up sequence.
Y
Yext Integration
A service that automatically syncs and manages your business's vital information (Name, Address, Phone number) across dozens of online directories to boost local search rankings.